Meet the team

THE GOOD BOX TEAM

Gali

Co-FOUNDER Chief of marketing/partnerships

Madelyn

Co-Founder Chief of OPERATIONS/LOGISTICS

MAVIC

PROJECT COORDINATOR

Sophie

Operations Coordinator

Shreeja

Marketing & Partnerships Assistant

Maryanne

Campaign and Charity Relations

Sami

Lived Experience Speaker

Amanda

Lived Experience Speaker

Mic

Chief of Cuteness

Callie

Chief of Snuggles

Our co-founders Madelyn and Gali started out working together at a media agency in Sydney’s CBD. Whilst there, they could not help but notice the extreme isolation experienced by those sleeping rough.  

“We realised that people wanted to help those experiencing homelessness but did not know where to start. Often people are uneasy about giving money as they do not know how it will be spent, meaning many experiencing homelessness ended up not receiving help. We also discovered that preconceived ideas and stigmas over what causes homelessness meant that some people did not want to help at all! Therefore, people ignored those living on the streets, increasing the amount of isolation they faced everyday. We knew we had to do something to help those suffering. So, came the idea to provide those experiencing homelessness with a beautiful gift that not only contained essentials but also a conversation to make them feel less alone.” 

Homelessness is multi-faceted and is not confined to those sleeping rough, so our co-founders knew that The Good Box also needed to establish relationships with homeless charities to provide boxes to those that aren’t as easily reached.

Fast forward four years since the idea was first conceived and now we help thousands of Australians experiencing homelessness receive beautiful boxes with first hand quality items. 

The boxes are a vehicle to an important conversation which can help some of the most isolated people in our society to be more likely to seek and accept assistance. 

We also provide school and corporate engagement programs to educate staff and students on the important social issue of homelessness so that we can empower others to help our friends in the homeless community

GALI BLACHER-FREILIKH

Gali Blacher studied Communications and Journalism at UNSW and is currently finishing her MBA at the University of Melbourne. She spent several years working as a journalist and editor before founding The Good Box at just twenty-three. Driven by a strong sense of community, Gali spent years volunteering with homelessness organisations, gaining a deep understanding of the challenges people face. That experience became the foundation for The Good Box, a simple idea built to deliver care, dignity, and connection where it’s needed most.

MADELYN GUROWSKI

Madelyn Jones studied Events and Business at Griffith University and built her career as an Events Manager before co-founding The Good Box at just twenty-two.With a natural ability to bring people together, Maddy plays a key role in building the community behind The Good Box, from partnerships to large-scale events that drive real impact. Outside of this, she has been a dedicated netball player since a young age, bringing the same team spirit into everything she does.

BOARD OF DIRECTORS

GALI BLACHER-FREILIKH

DIRECTOR

MADELYN GUROWSKI

DIRECTOR

DANA ROCHWERGER

NON-EXECUTIVE DIRECTOR

TRAVIS JOHNSON

SECRETARY

advisory board

DAVID O'CONNOR

Director of Leveraged & Acquisition Finance at ANZ

LANCE KALISH

Co-Founder of Yoobi

JOHN MUNRO

Senior Project Manager at Unify Solutions

KEITH ROVERS

Partner at MinterEllison

KEVIN JOFFE

Senior Financial Advisory, Catalyst Financial

SARAH O'LEARY

Project Manager transformation at Brisbane City Council